White label casino games under your own brand

What are white label casino games?

White label casino games are titles you present to players entirely under your own brand, while the studios that build them and the technology that delivers them stay invisible. To the player, every slot, roulette table and crash game looks like a native part of your casino. Behind the scenes, a single white label casino API handles game delivery, wallet messaging and reporting.

SoftAggregator is built to be fully opaque. You receive your own branded API credentials on your own domain, and our aggregation platform sits silently behind them. There is no co-branding, no provider attribution leaking through to players and no shared front-end. The catalogue is yours to merchandise however you like.

This matters because brand equity is one of the few defensible assets an operator has. With white-label content you keep that equity entirely, capturing the value of every game session under your own name instead of advertising someone else's.

What's included

One white label integration gives you a complete, brandable game offering:

• 4,000+ white-label games spanning online slots, live dealer casino, crash and instant games, and classic table and card games.
• 50+ premium providers aggregated behind a single opaque endpoint, with new studios added continuously.
• Branded API credentials issued on your own domain — no provider or aggregator name ever surfaces to players.
• Seamless-wallet control keeping every player balance on your platform for clean reconciliation and compliance.
• Free-round and bonus tools to power your own promotions under your own brand.
• Real-time reporting on bets, wins, RTP and GGR inside your operator backend.

How white-label integration works

Integration is a single REST API. You authenticate with the api_login and api_password issued after approval, call the game-list endpoint to pull the full branded catalogue, and request a launch URL for any title to embed in your own lobby. Nothing about the delivery chain is exposed to the player.

Player funds flow through a seamless wallet: our platform calls your callback for every balance check, bet and win, so money never leaves your side. You test everything in a sandbox first, then flip to production. Go-live is four steps — register, get approved with opaque credentials, integrate and test, then top up credit and open the games.

Because the API mirrors the standard seamless-wallet specification, most operators complete a white-label launch in days. Full endpoint detail is in our API documentation.

Why operators choose SoftAggregator for white-label

• Total opacity. Providers and the aggregation layer stay invisible — your brand is the only name players ever see.
• One balance, one integration. The seamless wallet keeps funds on your platform and keeps reconciliation simple.
• Fast onboarding. Branded credentials are issued quickly and the integration follows a familiar pattern your developers already know.
• Transparent pricing and reporting. Per-provider economics, live GGR and RTP analytics, prepaid credit control and low-balance alerts.
• Built to scale. Low-latency delivery and reliable wallet messaging for high-volume operations.

White label casino games FAQ

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