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White label sportsbook for online operators
SoftAggregator lets iGaming operators launch a complete white label sportsbook under their own brand — football, cricket, tennis, basketball and esports with pre-match and in-play odds, a seamless wallet and fully opaque branding, all through a single API.
What is a white label sportsbook?
A white label sportsbook is a complete, ready-to-run sports betting product that you launch under your own brand. You bring the front end and the player wallet; our platform delivers everything behind it — live event data, odds, in-play trading, bet acceptance, risk management and automatic settlement — through a single integration that stays completely invisible to your players.
Building a sportsbook from scratch means years of work: odds compilation, real-time data feeds, an in-play trading engine, liability and risk control, and settlement. A white label sportsbook removes all of it. You integrate one API, configure your margins, and your branded sportsbook is live — with the same seamless-wallet pattern used by our casino API, so a single connection powers both casino and sports.
Whether you are launching a standalone betting brand or adding sports to an existing casino, the white label sportsbook gives you a future-proof foundation: a seamless wallet that keeps player funds on your platform, full brand control, and live turnover and gross gaming revenue (GGR) analytics across every market.
Sports and markets covered
Your white label sportsbook ships with a broad, global offering and deep market coverage on every major competition:
- Football / soccer across domestic leagues, cups and international tournaments, with full pre-match depth and rich in-play markets.
- Cricket spanning international fixtures and franchise leagues — match winner, top batsman, over/under runs and live ball-by-ball markets.
- Tennis from the Grand Slams to ATP and WTA tour events, with set, game and live point-by-point betting.
- Basketball including the NBA, EuroLeague and global leagues, with handicaps, totals and player props.
- Esports covering the biggest titles and tournaments, plus ice hockey, American football, baseball, MMA, boxing and more.
- Pre-match and in-play (live) odds on every event, with fast price updates, match winner, totals, handicaps, props and same-game multiples.
How the integration works
Every method is a POST request with a JSON body to a single base URL, authenticated with the api_login and api_password you receive after approval. You pull the odds feed — sports, competitions, events and live markets with their current prices — register a player and place bets through one endpoint, then receive settlement updates as results are confirmed.
Money flows through the seamless wallet: our platform calls your callback URL for every balance check, every stake (debit) and every payout (credit), passing a unique transaction id you use to de-duplicate. Your endpoint always returns HTTP 200 and reports outcomes in the JSON body, with balances expressed as integer cents. A timestamp-and-key signature protects every callback, and risk and margin management — overround, limits and liability — is handled on our side so your book stays balanced.
Going live is four steps: register your operation, get approved and receive opaque credentials, integrate by pointing your wallet callback at our endpoint and testing in the sandbox, then go live by topping up your credit and opening the sportsbook to players. Because the white label sportsbook mirrors the same seamless-wallet specification as our casino API, fast go-live is the norm. Full method-by-method detail lives in our API documentation.
Why operators choose SoftAggregator
Operators pick our white label sportsbook because it removes friction at every stage of running a betting brand:
- One integration for casino and sports. The sportsbook shares the same seamless wallet as our casino API, so one connection powers your whole product.
- Fast onboarding. Register, get approved and receive keys quickly — the API follows a familiar seamless-wallet pattern your developers already know.
- Fully branded and opaque. Your brand, your domain, your credentials. The underlying odds and trading layer stay completely invisible to your players.
- Managed risk and margin. Odds compilation, in-play trading, liability control and settlement run on our side, with configurable margins per sport.
- Transparent reporting and pricing. Live turnover, GGR and bet/win analytics per sport and per player, with prepaid credit control and low-balance alerts.
White label sportsbook FAQ
What is a white label sportsbook?
A white label sportsbook is a complete, ready-to-run sports betting product you launch under your own brand. You provide the front end and the player wallet; our platform delivers the odds, in-play trading, bet acceptance, risk management and settlement behind a single API, completely invisible to your players.
Which sports and odds are included?
The white label sportsbook covers football, cricket, tennis, basketball, ice hockey, American football and esports, plus many more, with both pre-match and in-play (live) odds. Markets span match winner, totals, handicaps, player props and same-game multiples.
Is the sportsbook fully branded and opaque?
Yes. The sportsbook runs entirely under your brand, your domain and your credentials. The underlying odds and trading layer stay completely opaque — your players only ever see your sportsbook.
How fast can I go live with a white label sportsbook?
Register, get approved, receive your API login and password, point your seamless-wallet callback at our endpoint and top up your credit. Because the white label sportsbook uses the same seamless-wallet pattern as our casino API, most operators go live in days, not months.
Ready to launch your white label sportsbook?
Request operator access and our team will review your application, issue your opaque API credentials and help you go live with a fully branded sportsbook.
Request operator access